Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.

The Best SEO and Digital Marketing Podcasts in 2024

Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don't get that experience when working from home? We've got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals. Discover the best SEO and Digital Marketing podcasts that capture the human side of search marketing.

International SEO — Whiteboard Friday

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.

How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content

Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.

Getting Buy-In for Customer Stories — Whiteboard Friday

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]

Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.

Turn Marketing Into Meaningful Relationships — Whiteboard Friday

In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.

The Helpful Content Update Was Not What You Think

Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update have in common.

Sins of an Agency: Parting Ways With Our Biggest Client

How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision